By InstallerHQHeat pumps are one of the fastest-growing markets in UK home improvement — but the leads don’t just appear. The installers with a full diary aren’t lucky; they’ve built a system that catches demand the moment it shows up. Here’s how to do the same.
1. Own the grant question
Almost every heat-pump enquiry starts with money: “how much is the grant, and do I qualify?” The £7,500 Boiler Upgrade Scheme grant (£9,000 for off-gas homes) is your single strongest hook. Lead with it in your ads, on your site and on the phone. The installer who answers the grant question clearly and instantly wins the enquiry — the one who says “contact us to find out” loses it.
2. Capture the grant-curious visitor
Most people researching a heat pump aren’t ready to phone yet — they’re checking if it’s worth it. If your website can’t tell them, they leave. A GrantCheck tool gives them an indicative figure from a postcode in ~30 seconds and captures them as a named lead. That’s why a grant checker is essential for heat-pump installers specifically.
You don’t need more traffic. You need to stop letting the traffic you already have walk away.
3. Get exclusive leads, not shared ones
Buying leads from a portal means competing with four other installers on the same enquiry — a race to the bottom on price. Managed Google and Meta ads plus local SEO bring you enquiries that are yours alone, so you compete on value, not on being cheapest.
4. Answer and follow up — every time
A five-figure heat-pump job is rarely booked on first contact. Every call answered 24/7, every enquiry followed up until it’s a yes or no, every quote chased — that’s where most installers leak money, and where the biggest gains are.
That’s the whole system behind InstallerHQ for heat-pump installers: demand in, every lead caught, you on the tools.
Fill your heat-pump diary
We bring the leads, answer every call and capture every grant enquiry — you fit the pumps.