InstallerHQ
Pricing

From £79 a month.
No lock-in.

Monthly, cancel whenever, plus a one-off £249 setup. Published here rather than held back for the call, because you should be able to work out whether this is for you before you speak to anyone.

How much does InstallerHQ cost? There are four monthly prices and no minimum term. AnswerHQ, the AI chat, costs £79 per month on its own. One checker, either GrantCheck or SolarCheck, costs £149 per month. A checker and AnswerHQ together cost £199 per month. All three cost £249 per month. A fully managed service with Google and Meta ads costs from £895 per month plus your own ad spend, paid directly to Google and Meta. Setup, branding and trade configuration are a one-off £249 on top of the monthly price, the same whichever products you take. You can cancel at the end of any month.

GrantCheck or SolarCheck

£149/month

plus £249 one-off setup

One checker on your site. Checks the live rules for their property and shows an indicative figure.

AnswerHQ

£79/month

plus £249 one-off setup

Answers questions from your own website, day or night, and offers a callback.

Most take this

A checker + AnswerHQ

£199/month

plus £249 one-off setup

The checker gets them interested. AnswerHQ keeps them talking.

All three

£249/month

plus £249 one-off setup

GrantCheck, SolarCheck and AnswerHQ on your site.

Checker + ads, managed

From£895/month

plus your own ad spend, paid direct to Google and Meta

Everything above, and we build and run the campaigns that point at it. For installers whose website is too quiet for a checker to work on.

Setup, branding and trade configuration are a one-off £249, the same whichever products you take. Two lines of code, live in days. Cancel at the end of any month.

Checker + ads, fully managed

Or we send the traffic
as well.

A checker only works on people who reach your website. If yours is quiet, that is the actual problem — and buying clicks that land on a contact form is how installers waste an ad budget.

From £895 /month + ad spend
  • GrantCheck or SolarCheckBranded to you, configured to your trade.
  • AnswerHQAnswering and booking, around the clock.
  • Google and Meta campaignsBuilt and managed, pointed at the checker rather than a contact form.
  • A monthly reportCost per booked survey. Not impressions, not clicks — surveys.

Ad spend is paid directly to Google and Meta on your own account, so you see every penny and keep the history if you leave. We suggest at least £1,500 a month; below that there is not enough data to optimise against.

Worth comparing

What a shared lead costs you.

A portal builds its own site with a name like “Heat Pump Grants UK”, runs the ads, catches the homeowner in an eligibility quiz, then sells that one person on — typically £15–30 each shared between three to five installers, or £35–50 and up for exclusivity.

  • You are buying a race

    That is why the homeowner gets four calls in an hour and sounds annoyed by the time you reach them. You paid for the privilege of being third.

  • They own the relationship

    The advert, the landing page and the homeowner all belong to the portal. You own a phone number. That is why the price goes up every year.

  • Yours is yours

    The checker sits on your site, in your branding. The homeowner believes they are dealing with your company, because they are. Nobody resells them.

FAQ

Pricing, answered

Is there a contract?
No. It is monthly and you can stop at the end of any month. There is no minimum term and nothing to cancel your way out of.
What about setup?
A one-off £249, the same whichever products you take. We read your site, configure the tool to your trade and your area, brand it to your logo and colours, and send you the embed. You paste in two lines, or send us the login and we do it.
Do you take a cut of my ad spend?
No, and we never will — a percentage of spend pays an agency to recommend a bigger budget. Management is a flat fee. Your ad spend goes directly to Google and Meta on your own card, so you can see every penny of it.
Why is AnswerHQ cheaper than the checkers?
Because it does less. It answers from what is already on your site and books people in; it is not resolving properties against government registers or modelling a roof from satellite imagery. It is also the one most installers underestimate — it is the piece that turns interest at 9pm into a survey on Thursday.
Can I start with one and add the others?
Most installers do. Take the checker that answers the question your customers actually ask, and add the rest when it has earned it.
Is the ad spend on top?
Yes, and it is paid straight to Google and Meta rather than through us. We would suggest at least £1,500 a month to get meaningful data — below that you are not really testing anything, you are just spending slowly.

Fifteen minutes,
your actual website on screen.

We will tell you which of these is worth it for your trade, and which is not.

GrantCheck · SolarCheck · AnswerHQ