Built because installers
were renting their own customers.
Not from a boardroom. From years of running marketing for installation companies and watching the same money go out of the same door every month.
InstallerHQ is a UK software company serving renewable energy installers — solar, heat pumps, battery storage, EV chargers, insulation and air conditioning. It builds grant and savings checkers and an AI website chat called AnswerHQ, and it builds and runs Google and Meta ad campaigns. It does not carry out installations and it does not sell leads.
The maths never worked
for the installer.
I came into this doing marketing for installation companies. Same conversation every time: the lead portal invoice.
Pay per lead. Then find out the same homeowner was sold to four other firms the same afternoon, so you are racing two competitors to the phone on a job you have already been charged for. Win it and you paid for the privilege. Lose it and you paid anyway.
The bit that never sat right is who owns what. The portal owns the advert, the landing page and the homeowner. The installer owns a phone number and a stopwatch. That is why the price per lead goes up every year and the quality goes down — they are selling the same person more times, and nothing about that arrangement rewards them for stopping.
So I learned to build it instead. Not a better portal. The other side of the same machine: the advert is yours, the page is yours, the homeowner is yours, and nobody sells them on.
Nobody cares
about your company.
Anyone can run ads at a website. That is not the hard part, and it is not where installers are losing.
Clicks are dear and getting dearer
You are bidding against every other installer in your county for the same handful of searches. Buying more of them is not a strategy; it is just a bigger invoice with the same conversion rate underneath it.
Nobody reads your “about us”
A homeowner landing on your site at nine on a Sunday is not weighing up your values, your van livery or how long you have been trading. They have one thing in their head and they will leave the moment your site fails to answer it.
They want two numbers
What will this cost me, and how much of it does the government pay? That is the entire question. Every installer website in the country says “grants available — contact us”, which answers neither and sends them back to Google.
Half of them do not know the scheme exists
Plenty of homeowners have never heard of the Boiler Upgrade Scheme, or think it ended, or think they need an EPC they have not got — a rule that was dropped on 28 April 2026. If your website is the one that tells them there is £7,500 on the table, you are not competing on price any more. You are the reason they are having the conversation at all.
That is the whole product. Answer the two numbers on your own website, in about thirty seconds, while the person is still reading — and keep the enquiry.
You deal with the people
who built it.
InstallerHQ is run by Chloe Robbins. She takes the calls, and she decides what the software is allowed to claim.
There are two of us, and no account managers. Chloe runs the product and the ad accounts; the other covers the build and the day to day setup and support. That is the entire company.
Keeping it that small is the point. The engineering and the ad accounts sit under one roof — marketing first, coding second, which is an unusual order and the right one here. The grant engine, the satellite roof analysis and the Google and Meta campaigns are designed together, instead of handed between two agencies blaming each other.
There are three products and a fixed monthly price. Nobody here is working a commission, because there is nothing to upsell you to.
It is a deliberately short chain. If something breaks, you message the person who wrote it.
Fifteen minutes,
your actual website on screen.
We will tell you what it would do for your trade, and what it would not. If it is not worth it for you, we will say so.
GrantCheck · SolarCheck · AnswerHQ