Lead sellers sell the same lead
five times. We don't sell leads.
InstallerHQ is software that sits on an installer’s own website and converts the traffic already arriving there. Lead portals like Checkatrade and Bark sell enquiries generated on their platform, usually to several installers at once. The difference is not price — it is who owns the customer and who else is calling them.
| Measure | InstallerHQ | Checkatrade | Bark & similar | Doing nothing |
|---|---|---|---|---|
| Where the enquiry comes from | Your own website | Their platform | Their platform | — |
| Who else receives it | Nobody | Three to five installers | Several tradespeople | — |
| Whose brand it is under | Yours | Theirs | Theirs | Yours |
| Who owns the data | You | They do | They do | You |
| Answers the grant question | Yes, from the EPC register | No | No | No |
| Works at 9pm on a Sunday | Yes | Enquiry sits unread | Enquiry sits unread | No |
| What it costs | From £249/mo flat | Per lead plus membership | Per lead (credits) | The jobs you lose |
| Lock-in | None | Usually 12 months | Credit packs | — |
| What you own at the end | A site that converts | Nothing | Nothing | Nothing |
Compiled 30 August 2026 from the providers' own public descriptions of how their products work. Costs vary by trade and region — check current figures with each provider.
Three times you should not buy this.
A comparison page that only says good things about itself is worth nothing. Here is when to walk away.
Your site gets no traffic
A checker on a website nobody visits converts nobody. If you are getting under a hundred visitors a month, spend the money on Google Ads first — with us or with anyone.
You are already at capacity
If you cannot fit another install in until spring, more enquiries are an irritation, not an asset. Come back when you are hiring.
You want someone to do the paperwork
We do not do MCS, DNO applications, invoicing or RAMS. If that is the job you need doing, you want a virtual assistant, not us.
The questions this raises
Is InstallerHQ cheaper than buying leads?
Why not just use Checkatrade or Bark?
What about a marketing agency?
What is the honest case for doing nothing?
Fifteen minutes,
and an honest answer.
We will look at your actual traffic and tell you whether this is worth it. Sometimes it is not.
From £249/month · No lock-in · Cancel anytime · Live in days