InstallerHQ
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Get more visitors

Homeowners already searching
for what you fit.

InstallerHQ builds and runs Google Ads for UK renewable installers, pointed at pages that can actually convert. The ad budget goes to Google and stays yours; we charge a flat management fee and report on cost per booked job, not clicks.

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Search intent, not interest

Somebody typing “heat pump grant Manchester” has already decided. That is a different customer from someone who saw a post.

Pointed at a page that converts

Ads into a homepage waste money. We send traffic to the page with the checker on it.

Your account, your data

Built in your own Google Ads account. If we part company you keep the campaigns, the history and the learnings.

Measured on booked jobs

Cost per click is not a business metric. We report cost per enquiry and cost per booked job.

The software comes first. Google Ads brings people to your website. If that website still cannot answer “how much is my grant?” when they arrive, the traffic is wasted — which is why we will not sell you this on its own. See the software.

FAQ

Google Ads, answered

How much should I spend on Google Ads?
For most installers, £600–£1,500 a month of ad spend is enough to learn whether it works in your area. Below about £400 there is not enough data to optimise anything, and we will say so rather than take the money.
Is the ad spend included in the fee?
No, and you should be wary of anyone who says it is. Management is from £599/month; the ad budget is paid to Google from your own account and stays yours.
Do you run Meta ads too?
No. We run Google, where the intent already exists. Meta can work for renewables but it is a different discipline, and we would rather do one thing properly.
What if my website is not good enough for ads?
Then we say so before you spend anything. Sending paid traffic to a page that cannot convert is the most expensive mistake in this industry.

Your website, doing the selling.
You just install.

Fifteen minutes. We look at your site, show you exactly what it would do, and give you a price.

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From £249/month · No lock-in · Cancel anytime · Live in days

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